What's the difference between branded and exact-match anchor text?

Branded anchor text uses your brand or site name (like "2xKit"); exact-match uses the literal keyword you're targeting (like "best pdf tools") — over-relying on exact-match across many links is the pattern that can look manipulative.

Why is a healthy anchor text mix considered better than heavy exact-match usage?

Natural link profiles tend to have varied anchor text; a page with mostly exact-match anchors pointing to it is a common signal search engines associate with manipulative link building.

Does this check external links, internal links, or both?

It classifies every link found in the HTML you paste, regardless of whether it points internally or externally.

Does Anchor Text Analyzer upload my files to a server?

No. Anchor Text Analyzer runs entirely in your browser using on-device processing, your files never leave your device.

Anchor Text Analyzer

Paste HTML and classify every link's anchor text as branded, exact-match, generic or a naked URL.

Runs in your browser

Page HTML

About this tool

The anchor text used across a page's links — branded, exact-match, generic ("click here"), or a naked URL — matters for both user experience and SEO, and over-relying on one type (especially exact-match) across many links can look manipulative to search engines. This tool scans pasted HTML and classifies every link's anchor text into these categories, giving you a clear breakdown of your anchor text mix instead of eyeballing each link individually.

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