Where do these recommended times come from?

General engagement pattern research for each platform — they're a solid starting point, not a guarantee specific to your particular audience.

Should I follow this instead of my own account's analytics?

If your account has its own engagement data available, that's more precise for your specific audience — use this as a starting point when you don't have that data yet.

Do the recommended times account for time zones?

Times are general guidance meant to be adapted to your specific audience's time zone and habits.

Does Best Time to Post upload my files to a server?

No. Best Time to Post runs entirely in your browser using on-device processing, your files never leave your device.

Best Time to Post

Look up the best days and times to post on each major social platform.

Runs in your browser

Instagram

TueWedThu

11am–1pm7pm–9pm

Reels tend to perform well in the evening when scroll time peaks.

X / Twitter

MonTueWed

8am–10am6pm–9pm

Weekday mornings catch people checking news before work.

TueWedThu

8am–10am12pm–1pm

Avoid weekends, professional audiences are largely inactive.

Facebook

WedThuFri

1pm–3pm

Midweek afternoons see the highest organic reach.

TikTok

TueThuFri

6am–10am7pm–11pm

Early morning and late evening scroll sessions drive views.

SatSun

8pm–11pm

Weekend evening planning sessions are peak Pinterest usage.

General industry benchmarks, not personalized data — check your own account analytics for audience-specific timing.

About this tool

The best time to post varies meaningfully by platform — what works for LinkedIn's weekday professional audience doesn't match TikTok's evening scrolling patterns — and guessing wrong means lower reach for content you put real effort into. This tool looks up the best days and times to post for each major platform based on general engagement patterns, giving you a data-informed starting point for scheduling instead of guessing.

Frequently asked questions

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