What is a UTM link used for?

UTM parameters let analytics tools like Google Analytics track which campaign, source or medium brought a visitor to your link.

Which UTM parameters can I set?

Source, medium, campaign, term and content, the standard set recognized by Google Analytics and most other tools.

Do I need to fill in every UTM field?

No, source, medium and campaign are the essentials; term and content are optional for more granular tracking.

Does UTM Link Builder upload my files to a server?

No. UTM Link Builder runs entirely in your browser using on-device processing, your files never leave your device.

UTM Link Builder

Build campaign links with UTM tracking parameters.

Runs in your browser

Website URL *

Campaign source *

Campaign medium *

Campaign name *

Campaign term

Campaign content

About this tool

Building a properly UTM-tagged campaign link by hand means correctly formatting several query parameters (source, medium, campaign) without a typo, which is easy to get subtly wrong when done manually. This tool builds campaign links with UTM tracking parameters, giving you a correctly formatted tagged link without manually assembling the query string.

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