Markup Calculator
Calculate markup as a percentage of cost price.
Assumptions used in this calculation
- Cost basis: Cost is treated as the full cost of the item (e.g. COGS); it doesn't separately add overhead, shipping, or other indirect costs unless you include them in the cost figure.
About this calculator
Retailers and manufacturers typically start pricing decisions from cost, not from a target margin, using cost-plus pricing: take what an item costs to make or buy, then add a percentage on top to arrive at a selling price. Markup is that percentage — profit divided by cost rather than by selling price — and it's easy to mix up with margin, leading to underpricing if you assume a 30% markup and a 30% margin land at the same selling price (they don't). This calculator takes a cost and a selling price and computes markup as (Selling price − Cost) ÷ Cost × 100, giving you the exact cost-plus percentage being applied. It's built for retailers setting shelf prices, manufacturers pricing from bill-of-materials cost, and anyone who needs to translate a target markup into a selling price without manually working through the ratio each time a cost changes.
Worked example
Cost ₹700, sold for ₹1,000
Result: Markup ≈ 42.86%
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