Website Conversion Rate Calculator
Calculate your website's conversion rate from visitors and conversions.
About this calculator
Conversion rate is the single number that ties website traffic to actual business outcomes, but its usefulness depends entirely on consistently dividing conversions by the right visitor count every time you measure it. This calculator takes total visitors and total conversions for a period and divides conversions by visitors to give a clean percentage, whether you're tracking purchases on an e-commerce store, signups on a SaaS landing page, or form submissions on a lead-gen site. It's useful for marketers and site owners measuring the impact of a design change, an A/B test, or a traffic source, since conversion rate lets you compare periods or channels fairly even when raw visitor counts differ wildly. The calculation itself is simple division, but the value comes from doing it the same way every time, this calculator removes any risk of accidentally comparing conversions against the wrong period's visitor count.
Worked example
10,000 visitors, 250 conversions
Result: 2.50%
Was this helpful?