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Social Media Aspect Ratio Calculator

Calculate recommended image dimensions for any social media platform's aspect ratio.

Formula v1.0.0GlobalMethodologyReport an issuesocial-aspect-ratio-v1
How this is calculated
Height = Width × (ratio height ÷ ratio width) for the selected platform preset

About this calculator

Every social platform enforces its own preferred aspect ratio for posts, stories and covers, and images that don't match get auto-cropped in unpredictable ways, cutting off faces or text without warning. This calculator takes the platform and post type you select — like an Instagram post, story, or a Facebook cover photo — along with a known width, and multiplies that width by the platform's standard ratio (height ÷ width) to tell you exactly what height to design or crop your image to. Rather than looking up each platform's exact pixel dimensions separately or guessing at a ratio and hoping it isn't auto-cropped after upload, this gives the correct target height instantly for whatever width you're working with, whether you're exporting from a design tool at a custom size or cropping an existing photo. That removes the trial-and-error of uploading, checking how a platform cropped the image, and re-exporting at a corrected size.

Worked example

Instagram Post at 1080px width

Result: Recommended dimensions = 1080 × 1080 px

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